Our journey
-
2015
Started in a small Stockholm apartment with my co-founder Erik
Sketching pillow designs late into the night while working full-time jobs
-
2016
Met textile engineer Maja at a trade show in Gothenburg
She became our lead designer and helped us source premium Swedish down and linen suppliers.
-
2018
Hired production manager Sven to oversee manufacturing.
His family had textile industry roots dating back generations.
-
2021
Reached 500 retail partners across Europe.
Hired our first full marketing team, led by former hotel owner Karin who understood our luxury positioning.
-
2024
Became the most-recommended pillow brand in Swedish hospitality.
From two friends with an idea to a nationally recognized.
